GENRES - they're designed to pigeonhole bands, shuffle them into easily defined cubbyholes, where fans can sit down in some sort of comfortable haze, with no real need to think about what the act's intent was when sitting down to write and record music.
And, over the many years of reviewing and interviewing hard rock and metal acts they almost universally don't recognize the category they are allocated by lazy journos and internet trolls.
But, this release shows that Battlecross have harnessed hard won experiences, turned them into positive musical expressions - 'Not Your Slave' and 'Spoiled' are brimful of boulder sized bombast, with no sense of pretentiousness.
Tony Asta and Hiran Deraniyagala turn in some tightly focused lead and rhythm work between them - layering sounds in an all-out assault, such as on the breakneck 'The Climb' which is more 'death' than thrash, all aided by new sticksman Alex Bent.
Producer Jason Suecof (The Black Dahlia Murderer, Job For A Cowboy) seems to have pushed the band to perform at the highest level - he even adds a solo of his own to 'The Path'.
Throughout this release is evidence that Battlecross have stepped up to the next level in their progression - the power and passion on display is compelling and creative.
But what of the genre? Throughout this review it's hard not to ascribe a tune as having death elements, or thrash elements - even the band themselves are happy with the title 'blue collar thrash'.
However, take the release as a whole and there's not one single term to describe it. Suffice to say then we shall leave it to be described as damn fine modern metal.
Rise to Power is out now on Metal Blade Records
Review by Jonny